Overview

One of the five main features included in the main navigation of the Tokopedia app is the Official Store (OS). Unfortunately, this page is not frequently visited by Tokopedia buyers. Those who do visit often find the layout confusing and the product offerings unappealing. Therefore, this page needs to be revamped to increase traffic and engagement, which could ultimately boost sales for the Official Store.

Scope

UX Design, Research, Prototyping, Testing, Moodboarding, Design guidelines for creative and business team.

Timeline

Q4 2019 - Q1 2020

Background

The Tokopedia Official Store is one of the features that Tokopedia aims to emphasize for our buyers, particularly on mobile devices. However, the current design is not optimal in terms of traffic and engagement on that page. Additionally, the current layout does not cater to the business's requirements for highlighting various campaigns, brands, and other Tokopedia offers. Therefore, we need to revisit the design of the Official Store page to ensure it bring more impact for Tokopedia.

Objective

For buyer:

Buyers can comfortably discover the page and find products that match their preferences.