Overview

Tokopedia is a trusted e-commerce platform in Indonesia where millions of products are readily accessible to the public. Tokopedia is introducing a new product allowing influencers/content creators to promote products listed on the platform through their social media accounts. This initiative aims to drive traffic and sales to Tokopedia through shared links by influencers, while influencers earn commissions for each product sold.

Scope

UX Design, UI Design, Research, Prototyping, Testing, Design components.

Timeline

H1 2021

Background

There are approximately 160 million social media users across platforms in Indonesia (59% penetration according to the Global Web Index), they spend 3 hours a day scrolling through Instagram, Facebook, TikTok, and YouTube. The adoption of social media led to the birth of not just passive viewers, but also content creators. They share their slice of life, points of view on current events, and also various experiences and recommendations, making social media as one of the most influential channels to form opinions and nudge decision-making. Some content creators are successful in gathering followers and monetizing their traffic, whilst the remaining 95% are still struggling to establish themselves in the market.

This becomes an opportunity to increase Tokopedia’s share of voice on social media by creating a platform enabling influencers/content creators to promote millions of products on Tokopedia and monetize their influence in their circle.